Market Share vs. Market Position
Market Share
A company’s market share is a portion of total sales in relation to the market the company sells in. Market share can be calculated using the following equation: Market Share = Company Sales/Industry Sales
Calculating market share will determine the size of a company in relation to its market. For example, evaluate the market of smartphones. Theoretically, the total market of smartphones is $3,000,000,000 per year. Company A’s smartphones have a total market share of $750,000,000, which equates to 25 percent of market shares. (750,000,000/3,000,000,000) = 25 percent
Market Position
Market positioning is the ability to influence consumer perception relative to competitors. The purpose of market positioning allows a brand to establish themselves and be perceived in a certain way. Positioning strategies include product attributes and benefits, price, quality, use and application. Examples of market positioning include: · A car manufacturer positioning itself as producers of luxury vehicles · A smartphone company positioning its product as the most innovative · A fast-food chain positioning itself as a provider of affordable and fast meals · A cellphone service provider positioning itself as faster and more affordable than its leading competitors
This is a group Project. Choose your groups ( min of 3/ max of 5) and work together to find the following:
1. Research the cellphone market and match the product to the service. Find and discuss three
Different cell phones and compare them as to affordability, coverage and market share.
2. Research the e cars available for purchase and compare them as to affordability, distances
per charge, Recharge stations, warranties and their market position.
3. Which phone and which car in your opinion is the best and why?
4. Form, cites, appearance, and volume of information.