Apple Case study questions
1. Use Porter’s model of industry analysis to describe the structure of the PC industry
- For each of the 5 forces and complements:
- use a topic sentence to state the condition of the force – for example, competition is intense
- Provide support data in bullet form – for example, competitors match price cuts.
2. What are the key factors that gave rise to Apple’s competitive advantage in the early 1980’s
- List three key factors (reasons) – use bullet points to present your reasons.
3. Why did Apple have such a hard time maintaining its competitive advantage from late 80’s to 1990’s
- List three key reasons – use bullet points to present your reasons.