Which of the following is not a ‘Personal’ factor affecting…

Which of the following is not a ‘Personal’ factor affecting consumer behavior? 

Question 1 options:

 

Age

 

Occupation

 

Life cycle stage

 

Social class

 

Question 2 (1 point)

 

 

 

 

 

 

 

 

 

Social classes are divisions based primarily on socio-economic status.

Question 2 options:

 True
 False

 

Question 3 (1 point)

 

 

 

 

 

 

 

 

 

Culture is believed to be a basic trigger of wants & behaviour.

Question 3 options:

 True
 False

 

Question 4 (1 point)

 

 

 

 

 

 

 

 

 

An opinion leader is an individual who has the expertise and authority in a certain industry and whom the audience would not trust.  

Question 4 options:

 True
 False

 

Question 5 (1 point)

 

 

 

 

 

 

 

 

 

As per the Maslow’s Hierarchy of Needs theory the human needs are not sequential in nature.

Question 5 options:

 True
 False

 

Question 6 (1 point)

 

 

 

 

 

 

 

 

 

As per the buyer decision process model, during which of the following stages would the customer look for variety of products available to get some solution to a problem.

Question 6 options:

 

Evaluation of alternatives

 

Information search

 

Need recognition

 

Variety seeking element

 

Question 7 (1 point)

 

 

 

 

 

 

 

 

 

As per the Buyer Decision Process model, most major purchases result in cognitive dissonance.

Question 7 options:

 True
 False

 

Question 8 (5 points)

 

 

 

 

 

 

 

 

 

Match the following as per the stages in the adoption process.

Question 8 options:

12345

Seeks information about the product

12345

Considers whether to try the product

12345

Tries new product in small sample

12345

Decides to use product regularly

12345

Becomes aware, but lacks information

 
1.

Awareness

2.

Interest

3.

Evaluation

4.

Trial

5.

Adoption

 

Question 9 (1 point)

 

 

 

 

 

 

 

 

 

Who is a laggard?

Question 9 options:

 

A customer trying the product after a long time of its market acceptance.

 

A customer who does not try the product at all.

 

A customer super excited for the product to try as soon as the product arrives.

 

A customer not so excited about the product but tried in the early when the product is newly launched.

 

Question 10 (1 point)

 

 

 

 

 

 

 

 

 

Fewer but larger buyers is a typical scenario for the B2C customers.

Question 10 options:

 True
 False

 

Question 11 (1 point)

 

 

 

 

 

 

 

 

 

One can generally find ‘derived demand’ more in a consumer market than in a business market.

Question 11 options:

 True
 False

 

Question 12 (1 point)

 

 

 

 

 

 

 

 

 

simply putting the last order without any changes is an example of..

Question 12 options:

 

Modified Rebuy

 

Last Order Repeat

 

Simple Rebuy

 

Straight Rebuy

 

Question 13 (1 point)

 

 

 

 

 

 

 

 

 

In marketing, STP means..

Question 13 options:

 

Segmentation, Targeting and Performance

 

Segmentation, Targeting and Planning

 

Segmentation, Targeting and Positioning

 

Segmentation, Telemarketing and Positioning

 

Question 14 (1 point)

 

 

 

 

 

 

 

 

 

Grouping buyers based on needs, traits, or behaviours that might require separate marketing strategies or mixes is known as..

Question 14 options:

 

Targeting

 

Positioning

 

Marketing plan

 

Segmentation

 

Question 15 (1 point)

 

 

 

 

 

 

 

 

 

Diving the target market on the basis of localities and municipalities is..

Question 15 options:

 

Demographic Segmentation

 

Geographic Segmentation

 

Behavioural Segmentation

 

Psychographic Segmentation

 

Question 16 (1 point)

 

 

 

 

 

 

 

 

 

Segmenting the market in the basis of family income is..

Question 16 options:

 

Financial segmentation

 

Psychographic segmentation

 

Demographic segmentation

 

Geographic segmentation

 

Question 17 (1 point)

 

 

 

 

 

 

 

 

 

Segmenting the market on the frequency of buying is..

Question 17 options:

 

Demographic segmentation

 

Behavioural segmentation

 

Income based segmentation

 

Frequency segmentation

 

Question 18 (1 point)

 

 

 

 

 

 

 

 

 

Segmenting consumers who have similar needs and buying behaviour even though they are located in different countries is..

Question 18 options:

 

Intercountry Segmentation

 

Intermarket Segmentation

 

Homogeneous Segmentation

 

International Segmentation

 

Question 19 (1 point)

 

 

 

 

 

 

 

 

 

To be effective, market segments must be: Measurable, Accessible, Substantial, Differentiable, Actionable.

Question 19 options:

 True
 False

 

Question 20 (1 point)

 

 

 

 

 

 

 

 

 

Firm tailors products and marketing programs to the needs of specific segments. This is known as..

Question 20 options:

 

Tailored offers

 

Niche marketing

 

Sub segmentation

 

Micromarketing

 

Question 21 (5 points)

 

 

 

 

 

 

 

 

 

There are a vaeirty of ways to differentiate your product in the market. Based on the given ways, match the potential benefits.

Question 21 options:

12345

Coverage, expertise, performance

12345

Distinctive intangible benefits

12345

Expedient, convenient, cautious

12345

Features, performance, style, design

12345

Training, culture, morale

 
1.

Product

2.

Services

3.

Channels

4.

People

5.

Image

 

Question 22 (1 point)

 

 

 

 

 

 

 

 

 

Anything offered to a market for attention, acquisition, use, or consumption that may satisfy a want or need is..

Question 22 options:

 

A commodity

 

A product

 

An idea

 

A service

 

Question 23 (1 point)

 

 

 

 

 

 

 

 

 

Based on the product classification, to the general market, a Shampoo is an example of?

Question 23 options:

 

Specialty

 

Unsought

 

Convenience

 

Shopping

 

Question 24 (1 point)

 

 

 

 

 

 

 

 

 

Services are intangible. inseperable, variable and perishable in nature.

Question 24 options:

 True
 False

 

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