Which of the following is not a ‘Personal’ factor affecting consumer behavior?
Question 1 options:
Age | |
Occupation | |
Life cycle stage | |
Social class |
Question 2 (1 point)
Social classes are divisions based primarily on socio-economic status.
Question 2 options:
True | |
False |
Question 3 (1 point)
Culture is believed to be a basic trigger of wants & behaviour.
Question 3 options:
True | |
False |
Question 4 (1 point)
An opinion leader is an individual who has the expertise and authority in a certain industry and whom the audience would not trust.
Question 4 options:
True | |
False |
Question 5 (1 point)
As per the Maslow’s Hierarchy of Needs theory the human needs are not sequential in nature.
Question 5 options:
True | |
False |
Question 6 (1 point)
As per the buyer decision process model, during which of the following stages would the customer look for variety of products available to get some solution to a problem.
Question 6 options:
Evaluation of alternatives | |
Information search | |
Need recognition | |
Variety seeking element |
Question 7 (1 point)
As per the Buyer Decision Process model, most major purchases result in cognitive dissonance.
Question 7 options:
True | |
False |
Question 8 (5 points)
Match the following as per the stages in the adoption process.
Question 8 options:
|
|
Question 9 (1 point)
Who is a laggard?
Question 9 options:
A customer trying the product after a long time of its market acceptance. | |
A customer who does not try the product at all. | |
A customer super excited for the product to try as soon as the product arrives. | |
A customer not so excited about the product but tried in the early when the product is newly launched. |
Question 10 (1 point)
Fewer but larger buyers is a typical scenario for the B2C customers.
Question 10 options:
True | |
False |
Question 11 (1 point)
One can generally find ‘derived demand’ more in a consumer market than in a business market.
Question 11 options:
True | |
False |
Question 12 (1 point)
simply putting the last order without any changes is an example of..
Question 12 options:
Modified Rebuy | |
Last Order Repeat | |
Simple Rebuy | |
Straight Rebuy |
Question 13 (1 point)
In marketing, STP means..
Question 13 options:
Segmentation, Targeting and Performance | |
Segmentation, Targeting and Planning | |
Segmentation, Targeting and Positioning | |
Segmentation, Telemarketing and Positioning |
Question 14 (1 point)
Grouping buyers based on needs, traits, or behaviours that might require separate marketing strategies or mixes is known as..
Question 14 options:
Targeting | |
Positioning | |
Marketing plan | |
Segmentation |
Question 15 (1 point)
Diving the target market on the basis of localities and municipalities is..
Question 15 options:
Demographic Segmentation | |
Geographic Segmentation | |
Behavioural Segmentation | |
Psychographic Segmentation |
Question 16 (1 point)
Segmenting the market in the basis of family income is..
Question 16 options:
Financial segmentation | |
Psychographic segmentation | |
Demographic segmentation | |
Geographic segmentation |
Question 17 (1 point)
Segmenting the market on the frequency of buying is..
Question 17 options:
Demographic segmentation | |
Behavioural segmentation | |
Income based segmentation | |
Frequency segmentation |
Question 18 (1 point)
Segmenting consumers who have similar needs and buying behaviour even though they are located in different countries is..
Question 18 options:
Intercountry Segmentation | |
Intermarket Segmentation | |
Homogeneous Segmentation | |
International Segmentation |
Question 19 (1 point)
To be effective, market segments must be: Measurable, Accessible, Substantial, Differentiable, Actionable.
Question 19 options:
True | |
False |
Question 20 (1 point)
Firm tailors products and marketing programs to the needs of specific segments. This is known as..
Question 20 options:
Tailored offers | |
Niche marketing | |
Sub segmentation | |
Micromarketing |
Question 21 (5 points)
There are a vaeirty of ways to differentiate your product in the market. Based on the given ways, match the potential benefits.
Question 21 options:
|
|
Question 22 (1 point)
Anything offered to a market for attention, acquisition, use, or consumption that may satisfy a want or need is..
Question 22 options:
A commodity | |
A product | |
An idea | |
A service |
Question 23 (1 point)
Based on the product classification, to the general market, a Shampoo is an example of?
Question 23 options:
Specialty | |
Unsought | |
Convenience | |
Shopping |
Question 24 (1 point)
Services are intangible. inseperable, variable and perishable in nature.
Question 24 options:
True | |
False |