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What is the role of the buying center at Trek? Who is likely to…

January 10, 2024

What is the role of the buying center at Trek? Who is likely to comprise the buying center in the decision to select a new supplier at Trek?
What selection criteria does Trek utilize when it selects a new supplier or evaluates an existing supplier?
How has Trek’s interest in the environmental impact of its business influenced its organizational buying process?
Bold all marketing terms from the Marketing the Core chapter 5

buying, center, Marketing, Role, to.., Trek

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