What happened to…Braniff, Eastern, Pan Am, Swissair, ATA Airlines, or Monarch Airlines? Select one of these now-defunct airlines (or select an extinct commercial airline of your choice) and research its history and demise. Consider these questions from an airline management perspective.
- What kind of air carrier was it (regional, national)?
- What made the airline successful?
- How was it performing in its glory days?
- What ultimately led to its downfall?
- How did airline management hurt or help the airline?
- What lessons can current air carriers learn from the airline’s failure(s)?