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What are the 5 steps to formulate a successful marketing plan? How…

January 12, 2024

What are the 5 steps to formulate a successful marketing plan?
How would you apply and use Google digital tools?
Describe the keyword lists to test the plan.
How would you use digital channels to create demand?
List 3 kinds of segmentation. For what kinds of products or services would one kind be more important than another?
Define and describe are product positioning and perceptual mapping?
Define and describe viral marketing? Provide an example NOT referred to in the textbook. Why do you think a viral effect was created in your example?
How can a small company use Google AdWords for market research?
What factors determine whether the business would offer discounts?
What are the 3 pricing objectives? give an example of an industry that would use each

Please provide reference for citations

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