Do this section last. This short summary should provide a holistic overview of your marketing plan. All of this information is covered in more detail in the rest of the marketing plan. For the Executive Summary, provide a clear, concise overview of the following points:
Briefly description the organization and offerings (products and/or services) your marketing plan focuses on, and the problem(s) they solve.
Identify and briefly describe your target segment.
Explain your organization’s competitive advantage.
Provide the positioning statement your marketing plan will apply.
Marketing Plan Objectives
List the objectives of marketing plan: What will it accomplish? Be as specific as possible: anticipated increase in sales, profits, market share, etc.