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(Sephora) Company Analysis . Company Overview .. Mission…

January 10, 2024

(Sephora)

Company Analysis .
Company Overview ..
Mission Statement
Vision Statement
Competitors……
Collaborators…
Planning

4 Ps and Brand Positioning (Sephora) Tactical Plan

Product Concentrate on product line(skin care and makeup)

Where is it in life cycle? Does it need a jump start?

Selecting as hi-end or basic

Basic benefits customers see

Brand association

Identify competitive factors (+-4) and your main competition on those features.

How much will customers be willing to pay? (can be within a price range)

Pricing: Cost based, competitors based, skim, penetrate, bundle

Suggestions on occasional discounts

How can product benefit from price differential from competitors

Place Where are customers interacting with the product/service

What type would be ideal (extensive or selective?)

Trade partners, push-pull scenarios?

Any conflicts; profit sharing possibilities

Promotion Marketing communication goals (3): describe it and explain why it is important

Measurements/Key Performance Indicators (KPI) aligned with goal

Channels recommended (3) based on Persona (traditional or digital)

use the SMART Framework for objectives and explain how your meet them

references included

Analysis, company, Marketing, Mission, Overview, Sephora

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