Reference Pizza Hut, Little Caesar’s, Dominoe’s, Papa John’s and California Pizza kitchen that includes the following:
- A brief description of the three pricing strategies, from least to most expensive strategy.
- Classifications of the five brands into the three pricing strategies: penetration, neutral, and skim.
- For any of the three pricing strategies where you have multiple brands, rank the brands from least to most expensive.
- Include the kind of pizza you priced, your recorded prices, and any other pertinent notes you observed in ordering process.
- Your classifications may differ from others.
- Answer the following questions:
- Did your perception of these chains’ pricing strategies change based on this exercise? If so, how?
- For you, which of these chains represents the greatest value and why?
- Explain how each of the four Ps of the marketing mix contributes to your answer.
- If you were to suggest two sales promotion strategies (Section 5.4) to attract more sales, for the brand that has the greatest value for you, which two would you suggest?
- Name the promotional pricing strategy and explain why this is the best fit for the brand you picked.
- Be sure to use subject headers for each of the questions asked.
- cite in APA format