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Read the following article: The Pyramid of Corporate Social…

  1. Read the following article:
    The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders by Archie B. Carroll (1991)
    You are also encouraged to read additional work by Dr. Carroll in the field of corporate social responsibility.
  2. Select one of the following companies as the basis of your assignment:
    • Patagonia
    • New Belgium Brewing Company
    • Bosch
    • Levi’s Strauss
    • Aspiration Bank
    • Lego’s
    • Toms’
  3. Analyze the firm of your choice using the pyramid discussed in the article. In three pages or less you should identify how your corporate example is achieving (or not achieving) each level of the corporate social responsibility pyramid. You then develop a brief discussion relating to the potential conflicts and opportunities related to achieving social responsibility success vs. ROI.
  4. How can management and marketing decisions makers select the best CSR policies to pursue and how can they use marketing to promote the positives to new and existing programs to the consumer, market, and suppliers?  Can HR programs assist in a corporate environment where employees remain “invested” in these successes?

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