Question 16
Types of landing pages include all of the following, except:
a.
blog landing pages
b.
lead-generation landing pages
c.
multi-product landing pages
d.
single-product landing pages Question 16
Types of landing pages include all of the following, except:
a.
blog landing pages
b.
lead-generation landing pages
c.
multi-product landing pages
d.
single-product landing pages
Question 17
Most lead-generation landing pages want visitors to
a.
subscribe to the website
b.
either call the company or fill out an email form
c.
purchase a product
d.
download additional materials or video
Question 18
Display Ads have higher Click Through Rate than Search Engine Advertising
True
False
Question 19
Which of the following might be the most suitable page for a specific model of a high-end car such as Ferrari?
a.
Multi-Product Landing Page
b.
Subscription Landing Page
c.
Lead Generation Landing Page
d.
Long Copy Landing Page
Question 20
Which of the following has the positive network effect?
a.
Hard-disk
b.
Remote Controller
c.
Phone
d.
LCD monitor Question 21
The ______ is a measure of the amount of time individuals spend at a website.
a.
average page depth
b.
site bounce rate
c.
average visit duration
d.
page bounce rate
Question 22
The ultimate goal of Search Engine Optimization is to be in the top 10 firms in the search results.
True
False
23Long copy landing pages are designed for customers who do not devote too much time to the purchase decision making process.
True
False Question 24
The 3,000 visits to Tyler’s website last week resulted in 12,000 hits. The average page depth last week was
a.
3
b.
4
c.
3000
d.
4000
Question 25
Although some members suggest waiting until adding all the software features, Technofronics has decided to launch its software with its basic features to attract customers and investors to communicate the value. This is an example of
a.
Search Product
b.
Experience Product
c.
Convenience Product
d.
Minimum Viable Product
Question 26
The most important consideration in choosing target keyword phrases is
a.
relevance
b.
traffic
c.
current ranking
d.
competition
Question 27
The online ad should bring the customers to the home page instead of the landing page.
True
False
Question 28
Eathealthy is a meal subscription service that delivers healthy, fully prepared meals to the customers. After examining the prices of the similar websites, The Marketing Director of Eathealthy also analyzed the prices of the local restaurants. Based on this narrative, The Marketing Director analyzed which of the following?
a.
Threat of New Entrants
b.
Power of Suppliers
c.
Power of Buyers
d.
Threat of Substitutes
Question 29
The ______ is calculated as the number of pageviews divided by the number of visits.
a.
average page depth
b.
site bounce rate
c.
average visit duration
d.
page bounce rate
Question 30
Which of the following cannot be used as a segmentation variable for a website designed for the lead generation?
Platform
Location
Device
Cart abandonment
