Question 1
The term glocalization is defined in the International Public Relations text as “the process whereby global corporations tailor products and marketing to particular local circumstances to meet variations in consumer demand.”
Group of answer choices
Glocalization
Globalization
Internationalization
Multinationalization
Diversification
Question 2
True or false? Companies do not need to modify their approaches to dealing with local consumers because operations are the same from one country to the next.
Group of answer choices
True
False
Question 3
True or false? An important consideration is that maintaining some semblance of a uniform corporate culture is what makes a company a global brand. That uniformity must be weighed carefully against cultural norms and values to determine an adequate degree of uniformity. Too much leads to ethnocentrism; too little leads to a relativistic perspective.
Group of answer choices
True
False
Question 4
One of the many functions of public relations is to help multinational corporations (MNCs) _______ in several host nations.
Group of answer choices
open subsidiaries
close franchises
partner with local businesses
establish partnerships
revive businesses
Question 5
Therelative perspective, or _______, is it holds that public relations should be practiced differently in every culture.
Group of answer choices
egocentric
polycentric model
ethnic centric
evolutionary
ethnocentric
Question 6
In Asia, practices in China rely on the concept of “guanxi—_______—and require practitioners to have developed relationships with journalists” (Global public relations, para. 16).
Group of answer choices
neutral understanding
good karma
sensible understanding
positive relations
good connections
Question 7
This is a community constructed by public relations practitioners to serve as shorthand for the myriad of individuals they wish to reach.
Group of answer choices
target audience
population sample
target public
community groups
society
Question 8
The term “_______” originally refers to the world wide web’s ability to connect computer users around the globe. The phrase is now used to signify life in an interconnected, cross-cultural, and increasingly boundary-less society.
Group of answer choices
global village
global community
international village
multicultural world
world village
Question 9
This situation occurs when agencies become preoccupied with pleasing powerful internal audiences, not the external audiences who actually consume the product. This phrase is called a(n) _______.
Group of answer choices
imagined community
social dynamics
imagined community
internal audience problem
external audience problem
Question 10
Chapter 6 of the International Public Relations text indicates that a discourse of international public relations is generally _______, from developed to developing, first world to an often nebulous “other,” and from large to small.
Group of answer choices
one way
two way
multiple ways
no way
international way
