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Please look at some examples for each of the three types of appeal.
Fear:
Examples
India – https://youtu.be/EsSenbHekes
Brazil – https://youtu.be/sfPnLxqUWJw
Humor:
Examples
French – https://youtu.be/swCHkzsu2Og
Argentina – https://youtu.be/bzAex-m7xF4
Emotional:
Example
Thai Life Insurance commercial – https://youtu.be/uaWA2GbcnJU
1. Do you think they could be effective and may be applied to other cultures?
2. Please post one of your favorite commercials to share.
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