Panadería Imperial is a company founded in 2000 in the city of Querétaro and produces high-quality breads. It has two retail branches; however, 70% of its revenues come from the B2B market, such as restaurants, hotels, and cafeterias. Its star product is the blackberry empanada, although it also produces bolillo, conchas de nata, donuts, and puff pastry bread.
This bakery has different areas; for the production processes it has one where the dough for the different types of bread is made, another for dough handling, another area for baking, and another area for packaging.
The company is beginning a growth phase due to the variety of new creations that meet new customer requirements, including vegan bread and biscuits for diabetics.
However, despite these advances, the company has had conflicts with the supply of products, since production is not keeping up with demand and sometimes there are losses due to lack of planning. Monetary losses are almost 5% of profits due to this situation.
Delivery logistics are inadequate, since sometimes orders are placed for a certain time in the morning and arrive at midday; as a result of this inefficiency, several orders are rejected throughout the month.
The production plant has all the necessary safety and sanitation measures, but the bread production lines are not properly planned and inputs must travel a long distance to reach the right place. The raw material receiving area has been set up at the entrance of the company, in case any rejection occurs before entering production.
Now that demand has increased, the problems mentioned above have come to light, which has led to problems with employees, customers and owners of the company.
6. Answer by way of conclusion:
a. Why is operations management important in the company Imperial Bakery?
b. How do you consider the productivity of the company, according to the calculation obtained?
c. What recommendations would you make for the innovation of new products in this bakery?
