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Oooh Wee It Is was founded by Mark and Shae Walker. They have 3…

January 10, 2024

Oooh Wee It Is was founded by Mark and Shae Walker. They have 3 locations in the Burnham, Chatham and Hyde Park neighborhoods. Here’s how the owners describe their restaurants. Chicago restaurants near me: Oooh Wee It Is restaurant brings its mouthwatering menu to Hyde Park in time for Black History Month – ABC7 Chicago

Offering soul food “with a twist” and a cereal bar that would make one’s inner 10-year-old giddy with glee, the husband-and-wife team hope to make Ooh Wee It Is a “can’t miss” destination for locals and out-of-towners alike. “We want people to come away experiencing great customer service, ambience, and great food with beautiful presentation,” said Mark Walker. “We want them to feel like they’ve been somewhere outside their neighborhood. Ooh Wee It Is, A ‘Soul Food With A Twist’ Restaurant, Opens In Chatham (blockclubchicago.org)

From the description above, we identify which type of variable is most important in segmenting Oooh Wee It Is target market: demographic, geographic, psychographic, or behavioristic.
we have to Explain our answer.
Based on the segmentation variable we believe is most important to Oooh Wee It Is, describe a marketing campaign we think the company could use to promote its products
Why is selecting the appropriate target markets important to an organization?
What might occur if an organization fails to select the right target markets?

3.., founded, Mark, Marketing, Oooh, Shae, walker, Wee

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