Is the Mexican culture a high- or low-context culture? Why is this…

  1. Is the Mexican culture a high- or low-context culture? Why is this important regarding the mistake made by American Airline’s marketing campaign?
  2. What could American Airlines have learned about the communication consequences of high- and low-context cultures?
  3. Table 1, page 9, of Ken Button’s (2008) research, The Impacts of Globalisation on International Air Transport Activity lists American Airlines as one of ten large airlines transporting passengers around the world.
    • Why is it important for American Airline leaders and employees to understand the cultural value of high- and low-context cultures?

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