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In 2017, Pepsi released a two-minute commercial with a…

January 9, 2024

In 2017, Pepsi released a two-minute commercial with a multimillion-dollar production value that featured Kendall Jenner. Jenner is one of the stars of the E! reality TV program Keeping Up with the Kardashians. The ad was supposed to be a huge promotional moment for Pepsi. However, the commercial caused a lot of criticism from members of its target audience and public influencers.

Watch the video by following this link: https://www.youtube.com/watch?v=tJCcnkqnjqU

For this discussion, imagine you’re a crisis-management employee in Pepsi’s marketing department assigned to a special projects team. Your task is to determine what went wrong in the creation of the “Live for Now” advertisement.

respond to the following questions:

What elements of the Pepsi “Live for Now” advertisement were poorly constructed?
What were the unintended consequences of the advertisement’s message?
Did the criticism of this ad affect the company’s sales, reputation, or brand image?

a.., commercial, Communications, Pepsi, released, twominute

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