Ethics and Social Responsibility Of The Coca-Cola Company
Current Status
It is no longer acceptable for businesses to disregard ethics and social responsibility issues. Conduct research and briefly describe what The Coca-Cola Company is currently doing regarding corporate social responsibility and pursuing sustainable business practices.
Recommendations
Based on your understanding of the organization’s goals, what recommendations do you have for creating a more ethical, socially responsible and/or sustainable business? What practices do you recommend the organization pursue?
Marketing Information and Research
Research Question
Describe an important question you need to answer or a problem you are trying to solve to help the organization meet its goals and objectives.
Information Needed
Describe the information your organization needs to make effective decisions about answering the research question or solving this problem.
Research Recommendations
What research do you recommend to provide the information you need? What research method(s) would you use to get the needed information? Will it involve secondary data and research? Primary research such as interviews, focus groups, and surveys? Why do you recommend this research approach?
