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Competitive Analysis / Marketing Mix of Chip’s Ahoy Cookies What is…

January 9, 2024

Competitive Analysis / Marketing Mix of Chip’s Ahoy Cookies

What is happening with competitors that is impacting the business?

Review the competitive environment of Chip’s Ahoy Cookies
Specifically, provide details on 3 direct competitors, focusing on comparing the 4 “P”s for your own product versus the competitor’s product.
What are two to three things about your competitors and their tactics that you should be worried about?
Evaluate vs the competition what is your product’s ‘Unique Selling Difference’ or “Value” in what makes it different and what value does it provide the consumer?
Provide rationale for your evaluation.
Format Example

	Canadian Tire	Wal-mart	Home Depot	Lowes
Product
Price
Place
Promotion

b) List three potential issue or opportunities for your business based on your competitor analysis

C) Unique Selling Difference

Tell me what makes the brand unique. What is the one thing that differentiates this business/brand vs the competitors? Example: Canadian Tire is a Canadian neighbourhood store that offers everything you need for your household.

D) Give three points that rationalize your (Chip’s Ahoy Cookies) unique selling difference

Ahoy, Analysis, Business - Other, Chips, competitive, Cookies, is.., Marketing, Mix

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