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Chapter 5, in the book by Perloff, R. M. (2021). The dynamics of…

Chapter 5, in the book by Perloff, R. M. (2021). The dynamics of persuasion: Communication and attitudes in the twenty-first century.  .Pay attention to two components of the social judgement theory: 1. Latitude of agreement (where do you fall on the continuum of evaluation about HIV?) and 2. Assimilation (to what degree do you assume others think/feel as you do?)…

*Before viewing the Ted Talk-Think about HIV and jot down a few sentences that explain your attitude toward this disease.

While watching- Consider what points in the Ted Talk fit within your latitude of acceptance and where you processed the information selectively; in other words, when did you discard information that did not fit within your latitude of acceptance?

  • Express the attitude you had toward HIV before watching the video and these questions. Be sure to include how your culture informs this attitude.
  • Explain which parts of the video fit with the attitude you had about HIV before watching the video.
  • Analyze the notes you took while watching the video as they pertain to your biases. In other words, where did you find yourself assimilating (provide examples) and where did you find yourself contrasting with the information on the video (provide examples)?
  • Evaluate your attitude toward HIV now that you have watched the video and understand the concepts of latitude of acceptance and assimilation. In other words, to what degree has your attitude toward HIV changed and why?
  • Conclude your paper by explaining how the components you used for this paper from the social judgement theory apply to your attitudes about one other social issue. Be specific.

Helpful links

  1. Ted Talk link—El Feki, S. (2018). HIV – How to fight an epidemic of bad lawsLinks to an external site. [Video File]. Retrieved from https://www.ted.com/talks/shereen_el_feki_how_to_fight_an_epidemic_of_bad_laws
  2. https://www.iaethics.org/principles-and-practices
  3. Kaptein, M. & Van Halteren, A. (2013). Adaptive persuasive messaging to increase service retention: Using persuasion profiles to increase the effectiveness of email remindersLinks to an external site.. Personal and Ubiquitous Computing, 17(6), 1173-1185. Retrieved from

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