Campaign 1: Nike “Dream Crazy”
· targeted at younger generations those who are inspired to be professional athletes.
· used to motivate and encourage young people to reach for their goals and never give up
· Nike uses TV, social media and event promotions
Campaign 3: The “Power of She” by P&G
· Targets young girls and women inspiring them to believe in themselves.
· Utilizes a variety to reach its target audience. Using online videos, website and apps.
· Aims to help girls and women develop self confidence and strive for success.
Campaign 2: “Rise Up” by Microsoft
· Targets students and young professionals in the tech industry. Pushing for them to follow their dreams.
· Reaching its targets by what is used most with technology.
· Helps young people develop the skills they need for the tech industry through mentorship opportunities.
Upload a short one sheet paper where you selected one of those 3 campaigns being marketed to a specific segment. Pick 2 new segments to market that same product/service to.
New Segment 1: Women over 45 – “Rise Up at Any Age”
The “Rise Up” campaign by Microsoft can be adapted to target women over 45 who may be looking to make a career move or start a second career in the IT field. Microsoft’s ad refers to the power of age and wisdom and will be focused on the idea that it’s never too late to achieve your aspirations. Microsoft will leverage online videos, website and applications to reach this target population, as well as mentorship possibilities that can offer direction and assistance to this new group.
New Segment 2: Non-Profits – “Dream Crazy for Good”
Nike’s “Dream Crazy” campaign can be repurposed to target non-profits and groups that are dedicated to making a difference in the world. The campaign will center on the idea of using Nike’s motivational message to inspire and encourage non-profits to make a difference and achieve for their goals. Nike will employ TV, social media and event promotions to reach this target population, as well as partnering with non-profits to develop a cohesive message of “Dream Crazy for Good”
Examine a variety of advertisements (print ads, online ads, television/radio commercials) and determine a product that is specifically being targeted to one particular demographic
Describe the conditions of the advertisement that you believe are being focused on that specific demographic
After making the aforementioned determination, construct a new campaign for the same product targeted at an entirely different segment using at least 2 entirely different demographic constructs (e.g. gender, age, income
The goal outcome A 4-6 paper detailing the product you selected, an analysis of the original advertisement and why/how you believe it was targeted to the specific audience. Additionally, you will include your own adjusted campaign for that same product with the focus on the new demographics and why you believe your approach will be successful in reaching the new audience.level, geographic region, ect.)
