The project consists of selecting a firm/company/store, identifying its product or service, and analyzing its current market environment. This includes identifying competitors, analyzing nature of the product or service, and examining ease of entry into or exit from the market.

It involves examining the market demand and supply, pricing, production costs, and distribution needs of the product or service. You should also incorporate some recommendation for potential future growth, exit, product/service type change, location change, supplier change, or new potential customer base, based on the economic environmental analyses. Use and cite at least 3-4 credible references in addition to your textbook. No more than 4 pages long. You can provide some of you information in the form of charts or tables.

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