As you continue developing your organization profile, include the following information in your competitive strategy statement: • What is the current mission and is it clearly stated? If it is not clearly stated, what do you believe the organization’s mission to be? Is the mission compatible with or does it provide a competitive advantage? From your analysis of your organization’s competitive advantage, what is the biggest strategic challenge facing your organization? • What are the key organization processes? Use Porter’s Value Chain Model to guide your analysis. Draw a diagram of your organization’s value chain. Identify the key processes used. Where does your organization add value as a way of gaining a competitive edge? Only include those processes that are critical to gaining a competitive edge. • Summarize the strengths and weaknesses of the organization for strategy formulation compared to competitors. Address the major factors that may lead to the organization’s success or failure. When you have completed the competitive strategy statement, continue to the next step, where you will discuss the organization’s market and financial performance data.

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