1: Discuss how consumers behave online, how this behavior has changed over time, and how we can expect consumer behavior online to continue to evolve. Discussion
2: Use the Webby’s to find the top websites of 2018. Choose a site or sites and then explain why the site(s) you have chosen is better than its competitors. Discussion 3: Pick a business of your choice. Take inventory of their current search engine presence and compare to the competition. How can your business of choice use search engines to increase their visibility online? Discussion 4: Detail a successful social media campaign.