Review the following scenario and consider the impact that strategic planning could have played in leading to a more successful outcome:

Samuel Woodard started working for a company that, unbeknownst to him, had no strategic plans in place. The company seemed to be doing well as far as he could tell, but he sometimes questioned some of the decisions being made by leadership. He began to feel that the company’s success was centered more on luck than on intentional effort. His feelings were confirmed when a competitor opened an office nearby and quickly began winning over clients who were once loyal to Samuel’s company. The company soon fell apart as sales decreased and employees were laid off. On the day Samuel and his manager were both let go, they went to lunch to talk about what happened, which is when his manager explained that everyone should have seen this coming. They knew that the current business model could only last for so long and they failed to create a plan to stay in business.

In this Discussion, you will explain how strategic planning can help organizations gain competitive advantage. You will locate an organization with a competitive advantage and examine the impact of strategic planning. 

To prepare for this Discussion:

• Review this week’s Learning Resources on business strategy and competitive advantage.
• Conduct some research to locate an organization that achieved competitive advantage in the market through effective strategic planning.
• Review the Academic Writing Expectations: Capstone Courses document, provided in this week’s Learning Resources.

Post a 150- to 225-word (2- to 3-paragraph) analysis of the relationship between strategic plans and achievement of competitive advantage. In your analysis, do the following:

• Examine how an organization can utilize strategic planning to achieve and maintain competitive advantage within its market.
• From your research, provide at least one specific example of an organization that achieved a competitive advantage from proper execution of strategic planning.
  • In your estimation, was the organization’s success more a result of having an excellent strategy or a result of superior execution? Why?
• To support your response, be sure to reference at least one properly cited scholarly source.