A major component for this course will be the Marketing Plan which is the for this course a
You are working as if you in an internal marketing department, or external strategic consulting company on a “real world” case. You will need to gather information to assist with the creation the marketing plan by developing the outline in Project 5.1. Here are a few areas for you to consider to build your plan.
This assignment is one of four parts to the marketing plan project: the proposal, an outline, this presentation document, and your video presentation. Your final assignment submission for this marketing plan should be in a finished format that you be suitable for presentation to the client.
This project is part of the Core Assessment for the course:
Core Assessment Objectives
Samples from previous classes are available here.