The globalization, or internationalization, of the marketplace has become one of the defining events of our time. The pressure to produce a good or service while controlling costs and maintaining quality has profoundly affected the manufacture, distribution, and sale of a good or service.
In your final project, assume you are a high-level manager of a company that produces a good or service solely in the United States. You strongly believe there is a profitable market for your company’s good or service beyond the United States and have requested the board of director consider broadening production and distribution into foreign countries. This would transform your organization into a multinational company.
The board has requested that you develop a strategic plan that creates, exploits, and sustains the company’s resources and capabilities within the globally competitive international marketplace. The strategic plan should be designed to offer a systematic, step-by-step method to bring understanding to what often seems a chaotic situation and to offer a reasoned approach to deciding on a path to sustained advantage.
The course textbook provides an outline of a detailed strategic plan applicable to a multinational company. You may utilize this approach or may create/modify a strategic plan that better addresses your particular need or requirement. At a minimum, though, your strategic plan should address the following: