The first assignment paper has you researching and applying your reading this week to a Company that symbolizes the entrepreneurial spirit. So, you will be researching “TOMS® Shoes” and the Founder/Chief Shoe Giver, Blake Micoskie, in responding to the assignment questions that follow. TOMS® Shoes, as an online seller of shoes, has a unique marketing philosophy that is based on a considerable level of corporate responsibility and philanthropy. Their shoes are primarily sold online and for every pair of shoes a person buys, a pair of shoes is provided to a child in a developing country. As a starting point for your research, you might want to visit their website at http://www.toms.com/
In pulling your minimum 2-page response section together, you will want to respond to the following questions (based on our ebook reading and using “qualified” research sources) and respond to each question in the order asked.