2. Competitive Analysis for Evenflo Baby
Who are the main competitors? Label the top three competitors and discuss in at least two substantive sentences per competitor examining how each competitor is different from your business.
Competitor 1: [Insert response]
Competitor 2: [Insert response]
Competitor 3: [Insert response]
What product category does the brand fit into? Why have you placed this brand into the product category that you did?
[Insert response-at least 4 good sentences-addressing all questions]
3. USP (Unique Selling Proposition) Creation
What are the brand’s uniqueness’s? (Example: What attributes and benefits does the brand have that makes it stand out with the customers.)
[Insert response-at least 4 good sentences-addressing all questions]
What are the competitive advantages of the brand? (Example: What makes the brand stand out above its leading competitors? Why do you consider this a competitive advantage?)
[Insert response-at least 4 good sentences-addressing all questions]
New Unique Selling Proposition based upon your analysis above: [Insert response]
Discuss why have you created this particular USP: [Insert response-at least two good sentences here]
4. Positioning Statement & Motto
Develop a new positioning statement and discuss why you created it at least two substantive sentences. New motto for the brand you selected and discuss why you created it least two substantive sentences.
Newly Positioning Statement: [Insert response]
Defense/Justification of Positioning Statement Creation (Why have you created this): [Insert response]
Newly Created Motto: [Insert response]
Defense/ Justification of Motto Creation (Why have you created this): [Insert response]
