11) Unpaid referral traffic is traffic that comes from:
a.Links from other websites that are not paid for
b.Banner ads
c.Links from other websites that are paid under the table
d.Bots and web crawlers
12) A low conversion rate can be caused by all of the following EXCEPT
a.Poor audience selection
b.Poor web design
c.Overly responsive design
d.Technical glitches
14)The upper fold of a web page should answer the questions, “What are you offering?” “Why should I pick you?” and:
a.”Who is your top competitor?”
b.”What are your top sellers?”
c.”Where is the search bar?”
d.”What do you want me to do next?”
15) How can credit card numbers and other sensitive information be transferred across the internet without third parties seeing it (and stealing it)?
a.Only computers with the correct IP address can receive information packets sent across the internet
b.The internet is hack-proof
c.The internet has developed an ethos of honesty and integrity
d.Transport layer security encrypts sensitive information
16)Of 500 sessions that occurred on a website during a one-week period, 200 of them started on the homepage; 100 of these 200 sessions saw only the homepage before leaving the site. Of the 300 sessions that started on other pages, 100 of them consisted of only one pageview. What is the site bounce rate?
a.50%
b.40%
c.20%
d.30%
17)When a shopper puts an item in their online shopping cart, Amazon recommends add-on products to:
a.Increase revenue
b.Increase traffic
c.Increase the conversion rate
d.Increase engagement
18)The Mobile First design philosophy advocates for designing the mobile site first because:
a.It is easier to adapt a mobile site for display on a desktop computer than it is to adapt a desktop site for display on a mobile device
b.Mobile web design is more visually appealing than desktop designs
c.Both it is easier to adapt a mobile site for display on a desktop computer than it is to adapt a desktop site for display on a mobile device AND mobile traffic has more volume than desktop traffic
d.Mobile traffic has more volume than desktop traffic
19)A single-purpose landing page:
a.Is the least effective of the landing page types
b.Directs visitors to one (and usually only one) possible action
c.Provides as much information to visitors as possible
d.Is the same as a single-product landing page
20)Which of the following is NOT an example of direct traffic?
a.Someone types in the URL of a website into the browser address bar
b.Someone clicks on a bookmark from his/her browser
c.Someone types the name of a website into a search bar and clicks the first link on the search engine results page
d.Someone taps the mobile application icon on his/her phone
