1. Determine the PESTEL factors for AMC Theatre with a minimum of 400 words and analyze the strengths and weaknesses. Be specific and no AI plz.
2. Create an analysis of current target markets for AMC assesses demographic, geographic, psychographic, and product usage characteristics of the existing target markets. It also assesses the current needs of each of the firm’s target markets, anticipated changes in those needs, and how well the organization’s current products are meeting those needs.